 | We cut out the retailer and remove their fixed costs and big markups. There is a general misconception that the price of a designer dress shirt is directly related to its quality. This is not the case. In reality, today’s shirting industry is dominated by a handful of established companies who have kept prices artificially high by spending lots of money setting up expensive shops in exclusive precincts and branding their companies around “traditional craftsmanship”. Whilst it may paint a pretty picture from the outside, the customer is actually paying high prices to support big marketing budgets and in almost all cases, the manufacturing of these shirts has been moved offshore to Asia. |
HOW IS JOE BUTTON DIFFERENT?
.png){kind=small} | We sell directly to you! We’ve spent a lot of time perfecting our web platform so you can customise and purchase an high quality fitted dress shirt online, bypassing retail stores and their big markups. |  | We put the design work in the hands of the person who cares the most about their dress shirt – you! A shirt company will pay for designers to create dress shirts that you may or may not like. With Joe Button, you design your own dress shirt and then we make it exactly to your specifications. You save money and get exactly what you want.
|
 | We are completely transparent with you about how Joe Button shirts are made. We value our customers and we think it’s important to always keep you in the loop. Our Hong Kong based tailor is a market leader with over 50 years of experience in the shirt-making industry. Joe Button’s high quality dress shirts are constructed from the finest French and Swiss cottons. We believe in our product and we know that we’re delivering you something extraordinary at a revolutionary price point. |  | We are confident that you will love your Joe Button shirt and will do the marketing for us! We don’t need to spend millions of dollars on expensive advertising in flashy fashion magazines. Instead, we focus on making sure you’re absolutely happy with your Joe Button shirt so you can tell all your friends about us. This way, you don’t end up paying for that double page spread in the September issue. |
WE LIKE YOU, LIKE US!
