If you've got a Valentine's Day date coming up and you're a girl, you probably figured out what you were going to wear by the 1st of January and if you're a guy, you still have no idea by the 13th of February. Part of this is attributable to the fact that guys don't particularly care what they wear and think their dates also don't (first misconception) and then on top of that, girls seem to have a million more options than guys (second misconception). Today, we're going to give you the low-down on what to wear on your Valentine's Day date with photo inspirations from Joseph Gordon Levitt and Zooey Deschanel. Enjoy!!
Valentine's Day First Date
Girls like to over-analyze and disect things (read: everything), especially on first dates so regardless of whether it's a day date or night date, don't over-do it. Try and not suit up if you're going for a picnic or a walk in the park because she won't want to be seen walking next to some rigid zombie or even worse, she won't like the fact that your getup is making her feel underdressed. Go for a casual shirt, top button undone, vest (if you can pull it off), rolled up sleeves, fitted pants - see below.

Still in the honeymoon period Valentine's Day date
This is the one where you could probably get away with wearing whatever you want because if she's really that into you, she probably wouldn't even notice if you were wearing a purple Barney outfit. BUT it is precisely because she's so into you that she will have gone to the effort of picking out a nice outfit for herself, so you better pick something suitable or you'll end up looking like the loser who scored a chick too hot for him. Go for a loosely tied skinny tie, fitted shirt with a button-down collar (it's more casual) and forget about the suit jacket - see below.

Dating for forever but still doing a Valentine's Day date
She's seen you at your worst - on too many ocassions - so try and surprise her by looking dapper to surprise her. Put on a suit jacket, do up all your shirt buttons, wear a tie and take her to somewhere nice that's not your lounge room couch - see below.

Hate Valentine's Day non-date
Stay in bed and just wear your pyjamas - see below.

Happy Valentine's Day !
You may not always want to wear a shirt, but sometimes certain occasions call for more formal attire and every guy in the room shows up in a shirt and tie, blending into the crowds of beautiful cocktail dresses. Here are a few ways you can spruce up your formal attire and not look like every other guy in the room (and maybe even outshine the ladies).
#1 Wear a suit (that fits)
No – we don’t mean show up in your wedding suit. There’s a difference between that and the pick-up-artist suit that Barney Stinson wears in every episode of How I Met Your Mother. Choose the latter if you’re going to suit up – even if you’re not there to pick up!

#2 Lose the tie
A tie these days doesn’t automatically spruce up your whole look. A fitted shirt does. If you’re going to go tie-less, make sure you shirt fits you like a glove. If your shirt is swimming around you, you end up looking like you put in no effort and chose to look sloppy.

#3 Go for a tie bar & textured tie
A textured tie takes the formality out of wearing one and a tie bar ensures your tie doesn’t fly back into your face! Having that little tie bar streamlines your whole look because it straightens your tie and makes your torso appear longer.

#4 Do up all the buttons & wear a bow tie
As geek is the new chic, looking like a college professor isn’t always a bad thing. This button-up shirt and bow tie look is extremely popular especially if you’re on the slimmer side of things.

#5 Wear a vest
Don’t write it off before you consider that it slims down your waist and makes your arms look bigger. Enough said.







If you're thinking of getting a few custom made Joe Button shirts for the new year but don't know what to do with your existing stash that's just taking up wardrobe space, here are a few creative ideas on how you can recycle / upcycle your old mens shirts.
#1 Fancy cushion covers or pillowcases made from men's shirts
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2011 is almost over and what a year it's been!! But before it's completely over, we just wanted to share with you some of our favourite things and memorable moments from this special year.
Best Fashion Trend of 2011 - The Peter Pan Collar because there's rarely a trend that both women and men can share and still look glamorous and dapper.
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Best Movie of 2011 - Midnight in Paris: Late era Woody Allen may be a bit of a hit and miss but Midnight is a definite hit that's drenched in old school charm with the true artists of the past two centuries coming to life just as you would have imagined them.

Best Photo App of 2011 - We know you're thinking Instagram, but we're going to go with Camera+ because the filters are just a little bit more amazing.

Best Dressed Personality on TV in 2011 - Don Draper does not ever have a flawed moment. He is just perfection.

Best Fashion Blogger of 2011 - We're going to go with a local talent Nicole Warne, the young woman behind Gary Pepper Vintage whose fashion blog wows us every time. She shows us that style is not about how expensive your pieces are, but how well you put them together.

Best Youtube Vid of 2011 -No, not Rebecca Black although number of views would certainly have suggested otherwise. Our fave this year is Shit Girls Say - guys either roll their eyes or roll on the floor laughing because of how much they think this resembles their girlfriends...and girls laugh because they know it's ever so slightly true.
Most Popular Shirt Associated With Celebrity in 2011 - Jake Gyllenhaal and his blue chambray shirt. We have gotten so many requests to copy Jake's shirt so here is our version if you're one of the many seeking for it desperately.

Cutest Girl of 2011 - We know the world is obsessed with Miranda Kerr, but for us it's the quirky red haired Emma Stone!

Now that we’re getting really close to the holiday part of the holiday season (HOORAY!!) we’ve been asking people how they’re going to be spending their precious free time and “catching up on a year’s worth of reading” seems to be quite a popular activity. I guess everyone is a bit too aware of how spending TOO much time with your family can often be counterintuitive and the better option might just be to eat your Christmas dinner, fall into a food coma, wake up, find a big comfy lounge chair and read a I just can’t put it down piece of literature. We love our books at Joe Button (you may have been able to pick that from the names in our Sartorial Collection) and we want to give you our 2 cents in the ultimate holiday reading list (in no particular order because we just can’t pick favorite books!).

The Alchemist by Paulo Coelho - "There is only one thing that makes a dream impossible to achieve: the fear of failure." It's probably been a while since you last read a fable and this is one you'll always remember. This is such a sweet little book and great to read if you want to start the new year fresh and let go of all those inhibitions and insecurities you might have of chasing your dream.

The Great Gatsby by F. Scott Fitzgerald - "And I hope she'll be a fool - that's the best thing a girl can be in this world, a beautiful little fool." That quote in itself is telling of how extraordinary and controversial his most finest work is. Let's just say there's a reason why they call the love between Daisy & Gatsby a love of sorts.

A Photographer's Life: 1990 - 2005 by Annie Liebovitz - She's known for her poignant portraits of John & Yoko, of Mandela and the Hollywood elite but in this book, she chronicles pictures from her personal life as well as all those famous faces she photographs. As Liebovitz writes in the introduction of the book, "I don't have two lives". This is perfect for when you've eaten too much and all the blood is in your stomach and you can't read a word but would like to look at amazing pictures!

On the Road by Jack Kerouac - "My first impression of Dean was of a young Gene Autry - trim, thin-hipped, blue-eyed, with a real Oklahoma accent - a sideburned hero of the snowy West." If you've ever wondered who Dean Moriarty is (one of our most popular shirts in the Sartorial Collection), this is it. He is the protagonist to this cult bible of a book that single-handedly brought the beat movement of the 50's and 60's to mainstream America.

Emergency Sex and Other Desperate Measures by Kenneth Cain, Heidi Postlewait & Andrew Thomson - Don't let the provocative title fool you into thinking this book is some R-rated chick-lit not worth your time. It is a brutal and honest recount of three UN peacekeepers who took themselves out of their comfortable western lives to be admist the horror and grief stricken war zones of this world in the early 1990's. Addictive to the bone.

Awkward Family Photos by Mike Bender & Doug Chernack - It started with the office emails and the looks of "WHAT IS THAT??" and then the website Awkward Family Photos and now here's the book of the most horrendous ones - featuring lots of really fugly Christmas sweaters that just didn't make the hip list this year. Great laugh!

The Amazing Adventures of Kavalier & Clay by Michael Chabon - “In the immemorial style of young men under pressure, they decided to lie down for a while and waste time.” Read the book before the movie comes out. It's not just for comic lovers - trust us on this one.
HAPPY READING!!





Show us how you wear your shirt
