Chambray with a twist

We're in San Francisco this week and being a shirt scrutinizer, we've noticed that a lot of guys here are walking around in different shades of chambray (no surprises there) but with a white collar, white placket and white cuffs. We really didn't consider this "style" when we were designing shirts for the Joe Button Essential Collection but it actually kinda works! It sort of combines the utility look with classic corporate and makes for an interesting combination that makes you look twice - for a good reason. What do you guys think? Should we introduce this into the Joe Button Mens Collection?