Measure Up!

Written by: Joe Button | 28th Nov 2011
We're in the business of custom made shirts so carrying a measuring tape with us at all times of the day has become second nature to us. But for all you guys out there, we did tell you previously that having a measuring tape around the house comes in good use.

With the mos coming off in just 24 hours...we got some of our hairy lipped friends to measure their mos with either a measuring tape or a Joe Button business card to see who had the winning mo for this Movember.

4 inches

3 inches

4.5 inches

4.5 inches

9 centimetres

8 centimetres

And if you think your Movember efforts are FAR more superior to these guys, send us a picture of you measuring your mo to and we'll post it up. HURRAH - 24 hours til the end of the ugliest month of the year!

What to wear to Thanksgiving Dinner

Written by: Joe Button | 22nd Nov 2011

Today we're doing the first post in a new "What to wear to..." series so that our readers are appropriately dressed for all the festivities of the holiday season and well, just life in general.

So it's that time of the year again when we stuff our faces with turkey (personal preference for turducken), stuffing, green beans, sweet potatoe pies, cranberry jelly, creamed corn and the list goes on - but what is the appropriate dress code for Thanksgiving dinner? The answer to that depends entirely on the type of household that's hosting your dinner.

The we're here to impress Thanksgiving

Go for the button-down shirt + wool vest / wool blazer look. You don't want to look like you're going to work so make sure that either your shirt is patterned or if you're wearing a solid shirt, that you add something fun (like a bowtie) to your outfit. Don't forget that a suit jacket is not a replacement for a blazer!

Grandma's Thanksgiving

You may not care what you wear around your parents but the extended family who only get to see you once a year don't want to see you in your college sweatpants and favorite t-shirt with holes. Try going for a light colored solid shirt, cardigan, brown leather belt and chinos so that it's casual but not casual enough to be your pyjamas.

In front of the TV watching football Thanksgiving

Yes, no one cares how you look because everyone's in a state of food coma or football madness and yes, your pants might be too tight but everyone would appreciate it if you still kept them on.

And for the girls? We're pretty sure drawstring and elastic waistbands were created solely for Thanksgiving so don't even bother wearing anything else. Unless it's a kaftan or a big sheet.

Hope you all have a Happy Thanksgiving!

Effortless Casual Shoes Guide

Written by: Joe Button | 21st Nov 2011
We saw this awesome visual guide in Effortless Gent of the Yes vs No of Casual Shoes for men. We totally agree with the well edited selection except the thongs (flip-flops). It's probably because we're Aussie and completely biased but they're a staple of summer and yes they look COMPLETELY normal with jeans! What do you guys think?

Image via Effortless Gent

Juan in Joe Button - Surry Hills, Sydney

Written by: Joe Button | 17th Nov 2011
Name: Juan
Location: Surry Hills, Sydney
Hometown: Bogota, Colombia
Weekday Job: Expert coder
Weekend Job: Surfer (in the ocean not just the Internet)

Juan wears a custom-designed Joe Button shirt. He designed it using the Marruchina White with contrasting inner collar, cuffs and placket using the Blue Herringbone.

Where did they get that fixie??

Written by: Joe Button | 10th Nov 2011
Since we're in the business of online customization, we get really excited when we find cool brands out there doing the same thing, letting people express themselves by giving them the power of design.

Bikes, as we all know, have in recent years become one of the must-have accessories of hipsters and fashionistas alike. As Refinery 29 put it very accurately in their step-by-step guide on how to get snapped by The Sartorialist - "Add Vintage Bike".

Now we know people are divided in their opinion of fixed gear bikes ("What is the point of a bike if you can't shift gears!!" vs "Me + my fixie + messenger bag are infinitely cooler than you + your car"), but we just wanted to mention that whatever your opinion is of fixies, these custom built ones that you can get online look pretty damn awesome!

Republic Bikes is an online bike company based in Florida that allows customers to design their own fixies and dutch bikes. Their most popular model is a fixie called The Aristotle and you can customize the color of everything from the bike's frame to the chains and watch the 3D model on the site change in front of your eyes. The company has just recently fitted Google with a fleet of bikes in the company's signature yellow, green, red and blue complete with basket for Google employees to ride around the Googleplex in Mountain View, California.

The Google Bike

The Aristotle

Mojo Bikes, based in Melbourne, does a similar thing where the brand is focused on letting customers build a bike that represents their personality. They have four types of bikes to choose from with The Urban (the fixie) being the most popular.

We're not here to change your mind about fixies but the next time you see a flamboyant fixie chained to a pole and wonder where anyone is supposed to get anything remotely close to'll know that it's owner probably designed it themselves.

The Urban

Images via Republic Bikes & Mojo Bikes

Tom Ford's tips on being a Modern Gentleman

Written by: Joe Button | 08th Nov 2011
Earlier this year, Tom Ford sat down with the Editor in Chief of AnOther Magazine, Jefferson Hack and gave his view on what it takes to be a modern gentleman. Lesson learnt? There are some things money can't buy.

1. You should put on the best version of yourself when you go out in the world because that is a show of respect to the other people around you.

2. A gentleman today has to work. People who do not work are so boring and are usually bored. You have to be passionate, you have to be engaged and you have to be contributing to the world.

3. Manners are very important and actually knowing when things are appropriate. I always open doors for women, I carry their coat, I make sure that they're walking on the inside of the street. Stand up when people arrive at and leave the dinner table.

4. Don't be pretentious or racist or sexist or judge people by their background.

5. A man should never wear shorts in the city. Flip-flops and shorts in the city are never appropriate. Shorts should only be worn on the tennis court or on the beach.

Photo by Craig McDean

A Geeky Halloween!

Written by: Joe Button | 07th Nov 2011
You know if someone still doesn't have a Halloween costume if towards the end of October, you see some frantic-looking people in costume stores grabbing purple wigs, president masks, fangs, red colour dye and of course, trying on naughty nurse outfits that are tiny but stretch like no tomorrow (it's allowed - it's the one day of the year where you can be scantily dressed and no one is allowed to call you any dirty names).

We have noticed however that in the last few years, it's become a bit taboo to just be Wonder Woman, a French maid, a sexy bunny, Spiderman, Hercules etc - everyone now knows you have the potential to be hot stuff. Instead, there's been a dramatic shift towards creative home-made costumes that are bound to bring out a laugh! We especially love the ones where people are embracing their inner geek. Take a look at some of our favourite geek (maybe not so chic) Halloween costumes.

Steve Urkel - Family Matters

Marty McFly
- Back to the Future

George-Michael Bluth
- Arrested Development

- Superbad

Dwight Schrute
- The Office

Hope you all had a fun week of Halloween!

Lil in Joe Button - CBD, Sydney

Written by: Joe Button | 23rd Oct 2011
Name: Lil
Location: CBD, Sydney
Weekday Job: Executive Assistant 
Weekend Job: Unofficial Food and Bar Critic

Lil wears The Alexa.

Chambray with a twist

Written by: Joe Button | 19th Oct 2011
We're in San Francisco this week and being a shirt scrutinizer, we've noticed that a lot of guys here are walking around in different shades of chambray (no surprises there) but with a white collar, white placket and white cuffs. We really didn't consider this "style" when we were designing shirts for the Joe Button Essential Collection but it actually kinda works! It sort of combines the utility look with classic corporate and makes for an interesting combination that makes you look twice - for a good reason. What do you guys think? Should we introduce this into the Joe Button Mens Collection?

Leonardo in Joe Button - Surry Hills Sydney

Written by: Joe Button | 13th Oct 2011
Name: Leo / Leonardo
Location: Surry Hills, Sydney
Hometown: Verona, Italy
Weekday Job: IT Project Manager
Weekend Job: Karaoke King / Being the Perfect Italiano / More spiderman than superman

Leo wears The Alfie

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