Joe Button is going to the ORIAs again!

We're so excited to announce that the finalists for the 2012 Online Retail Industry Awards were revealed yesterday and we were shortlisted in two categories - Most Innovative Online Retailer & Best Use of Technology. We are again, so humbled by the industry's recognition especially since we are still under a year old and it's such an enormous honour to be named amongst some of the most elite retail powerhouses. See full list of finalists below.

The gala for the event this year is on the 18th of July at The Doltone House in Sydney and we're pretty certain we'll be partying on well into the night to celebrate this achievement in fine fashion.

Most Innovative Online Retailer
(Sponsored by Macquarie Telecom)
Sneaking Duck
Joe Button
Sportsgirl
Birdsnest
Tiny Me

Best Use of Technology
(Sponsored by Online Retailer)
Sportsgirl
Joe Button
Appliances Online
Shoes of Prey
brandsExclusive

Best Multichannel Retailer
(Sponsored by Salmat)
Harvey Norman
Woolworths
Bing Lee
ABC Shop
Top 3 by Design
Glassons

Best PurePlay Retailer
(Sponsored by ExactTarget)
Catch of the Day
Appliances Online
brandsExclusive
StyleTread
Surfstitch
The Iconic

Best New Online Retailer
George & King
Harvey Norman
Ozmattress
Sneaking Duck
The Iconic
Vinomofo
The Mens Shop

Best Online Marketing Initiative
Birdsnest
The Iconic
StyleTread
Woolworths
Spreets
OzSale
Scoopon

Best Customer Experience
(Sponsored by hybris)
Appliances Online
SurfStitch
Birdsnest
The Iconic
Sneaking Duck

Best Mobile Commerce
brandsExclusive
Spreets
MARCS
StyleTread
Woolworths
Catch of the Day

Best Site Optimisation & Design
brandsExclusive
Le Domaine
SurfStitch
Tinyme
Appliances Online
Shooii

Best Aggregation Channel
GetPrice
Club QT
Online Shopping USA