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Style Advice Blog

How To Buy a Good Suit: The Wool (Part 1)

There are a number of factors to look for when you're buying a suit - especially if it's for the first time. A high quality suit doesn't just mean it's made with an expensive fabric - other details like how the suit is cut, the way the buttons are sewn on, the overall fit - all [...]

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How To Pick a Suit Fabric

Choosing the right suit fabric is not as simple as picking a blue or grey fabric that feels nice (lots of fabrics can fell nice!). The rule should be that if it’s not a natural fiber, don’t wear it – but there’s more to it than that. You need to consider factors like the season, [...]

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What to wear on Valentine's Day

If you've got a Valentine's Day date coming up and you're a girl, you probably figured out what you were going to wear by the 1st of January and if you're a guy, you still have no idea by the 13th of February. Part of this is attributable to the fact that guys don't particularly [...]

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A Wedding at the Zoo!

We've been helping grooms with their custom made wedding shirts for some time now, but last Spring was the first time we dressed the groom & groomsmen in head to toe Joe Button shirts... and Joe Button suits! The lovely couple, Ivan & Jocelyn, have been friends of ours for a long time and when [...]

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Start 2013 by being a bit more knowledgeable... about shirting fabrics

The one thing that we always hear from our customers is that they like the "small check" or the "very small check" or the "fat check"... you get our point. But once in a while, a customer will surprise us and say something like, "I love an awning stripe" - at which point we will [...]

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Film & Fashion

This morning we spent a good 20 minutes debating film outfits. Why you ask? Legendary photographer Candice Milon did an amazing piece of editorial for French magazine Sport & Style, paying homage to fashion in cinema through the outfits of some of film's greatest protagonists. Can you guess whose outfit belongs to whom and in [...]

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Admiring Laura Bailey's Classic Style

As a model, writer and cultural ambassador for the British Fashion Council, it's no surprise that Laura Bailey has impeccable style. What's also extremely refreshing is that as an iconic fashion figure, she takes timeless classic pieces to make bold statements without bearing an over-generous amount of skin. What we particularly love about Laura Bailey [...]

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What Type of Geek Are You?

We really wanted to share this hilarious geek infographic with you guys. Whilst we dig it... immensely... we're not sure about this geek-labelling business. We get that the Uber Geek would probably get supremely offended if they were put in the same category as Chic Geek (and vice versa) but hypothetically, what if there was [...]

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One Shirt Multiple Ways

Women often say "I don't wear a shirt because I don't work in an office". We understand this point and think it's valid, but if you walk down the street, you'll notice that it's not just female office workers who are latching onto the shirt trend. Celebrities are even ditching the ball gowns for shirts [...]

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Joe Button is going to the ORIAs again!

We're so excited to announce that the finalists for the 2012 Online Retail Industry Awards were revealed yesterday and we were shortlisted in two categories - Most Innovative Online Retailer & Best Use of Technology. We are again, so humbled by the industry's recognition especially since we are still under a year old and it's [...]

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